{"id":6889,"date":"2025-11-04T11:36:52","date_gmt":"2025-11-04T16:36:52","guid":{"rendered":"https:\/\/dev.agencephdesign.ca\/publications\/science-and-strategy-how-to-promote-rd-to-investors-and-partners\/"},"modified":"2025-11-04T11:37:07","modified_gmt":"2025-11-04T16:37:07","slug":"science-and-strategy-how-to-promote-rd-to-investors-and-partners","status":"publish","type":"post","link":"https:\/\/dev.agencephdesign.ca\/en\/publications\/science-and-strategy-how-to-promote-rd-to-investors-and-partners\/","title":{"rendered":"Science and strategy: how to promote R&amp;D to investors and partners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6889\" class=\"elementor elementor-6889\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e35b50f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e35b50f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab07a81\" data-id=\"ab07a81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a74886 elementor-widget elementor-widget-text-editor\" data-id=\"7a74886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Quebec, many science and technology companies are developing promising innovations. However, between success in the laboratory and recognition on the market, there is often a gap: that of communication. <\/span><\/p><p><span style=\"font-weight: 400;\">Research and development (R&amp;D) is only of value if it is understood, credible and aligned with the business vision. This is where a strategy of   <\/span><b>scientific communication<\/b><span style=\"font-weight: 400;\"> well thought-out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-75a114b e-flex e-con-boxed e-con e-parent\" data-id=\"75a114b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f05934 elementor-widget elementor-widget-heading\" data-id=\"6f05934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Transforming complexity into strategic clarity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b81ad36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b81ad36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510e7a5\" data-id=\"510e7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23fb45 elementor-widget elementor-widget-text-editor\" data-id=\"c23fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">R&amp;D projects are often driven by passionate teams, but their results may seem abstract to financial or commercial partners.<\/span><\/p>\n<p><b>The first step is to translate science into value.<\/b><span style=\"font-weight: 400;\">  This does not mean simplifying data, but making it intelligible and relevant to your contacts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For investors<\/b><span style=\"font-weight: 400;\">the aim is to demonstrate the project&#8217;s potential return on investment and scientific soundness.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For industrial partners<\/b><span style=\"font-weight: 400;\">it&#8217;s proof that your innovation meets a real market need.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For public decision-makers<\/b><span style=\"font-weight: 400;\">it&#8217;s a guarantee that your technology has an economic or environmental impact.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Clear scientific communication makes it possible to move from the language of laboratories to that of business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0257196 e-flex e-con-boxed e-con e-parent\" data-id=\"0257196\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b72774a elementor-widget elementor-widget-heading\" data-id=\"b72774a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Focus on credibility and proof<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff48913 e-flex e-con-boxed e-con e-parent\" data-id=\"ff48913\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4278cbe e-con-full e-flex e-con e-child\" data-id=\"4278cbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dadab elementor-widget elementor-widget-text-editor\" data-id=\"a4dadab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trust remains the cornerstone of any partnership. In the world of science and innovation, it&#8217;s built on a solid foundation of   <\/span><b>data rigor<\/b><span style=\"font-weight: 400;\"> and <\/span><b>transparency of procedures<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communication media (data sheets, presentations, reports, explanatory videos) must not only be aesthetically pleasing, but also conform to good scientific popularization practices: citing sources, contextualizing results and explaining limitations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Agence PhDesign, we know that <\/span><b>design and visual clarity<\/b><span style=\"font-weight: 400;\"> play a strategic role here: a well-designed visual enhances the scientific method as much as the result.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b81a8 e-flex e-con-boxed e-con e-parent\" data-id=\"c3b81a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-916971f elementor-widget elementor-widget-heading\" data-id=\"916971f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Align R&amp;D with business vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d7031 e-flex e-con-boxed e-con e-parent\" data-id=\"83d7031\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19f4ca8 e-con-full e-flex e-con e-child\" data-id=\"19f4ca8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d56e4d elementor-widget elementor-widget-text-editor\" data-id=\"0d56e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Too often, R&amp;D communication is seen as a task isolated from business development. Yet coherence between the two is essential to attracting and retaining the right partners. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective strategy focuses on :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>problem your research solves<\/b><span style=\"font-weight: 400;\"> (and for whom) ;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>concrete added value<\/b><span style=\"font-weight: 400;\"> of your innovation ;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#8217;<\/span><b>global impact<\/b><span style=\"font-weight: 400;\"> (economic, social, environmental) that your company wishes to generate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By linking scientific language to a clear corporate vision, you strengthen your credibility with donors and your attractiveness to talent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4941821 e-flex e-con-boxed e-con e-parent\" data-id=\"4941821\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef56df elementor-widget elementor-widget-heading\" data-id=\"4ef56df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Building a visibility ecosystem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d635b77 e-flex e-con-boxed e-con e-parent\" data-id=\"d635b77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95bf790 e-con-full e-flex e-con e-child\" data-id=\"95bf790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296ae02 elementor-widget elementor-widget-text-editor\" data-id=\"296ae02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Research doesn&#8217;t live in a vacuum.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> For your R&amp;D to be recognized, it must be <\/span><b>visible<\/b><span style=\"font-weight: 400;\"> Your R&amp;D must be visible: publications, website, specialized media, conferences, professional networks&#8230; each channel plays a role in the perception of your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Proactive communication positions your company as a key player in its sector &#8211; not just a technology provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that succeed in building this visibility become <\/span><b>trusted partners<\/b><span style=\"font-weight: 400;\"> in collaborative projects, consortia and funding calls.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12f080 e-flex e-con-boxed e-con e-parent\" data-id=\"d12f080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33579f3 elementor-widget elementor-widget-heading\" data-id=\"33579f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba451b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba451b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07f1ac0\" data-id=\"07f1ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1505b1a elementor-widget elementor-widget-text-editor\" data-id=\"1505b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Valuing R&amp;D is much more than explaining results: it&#8217;s about <\/span><b>telling a strategy<\/b><span style=\"font-weight: 400;\">It&#8217;s about telling a story, demonstrating a vision and building trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  At the crossroads of science and marketing, scientific communication is becoming an essential growth lever for innovative companies.<\/span><\/p>\n<p> <\/p>\n<p><b>Would you like to structure the communication of your research projects?<\/b><b><br><\/b><span style=\"font-weight: 400;\"> The PhDesign Agency supports scientific and technological companies in the <\/span><b>the popularization, design and strategic dissemination<\/b><span style=\"font-weight: 400;\"> of their innovations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact our team to transform your science into a lever for development by<\/span><a href=\"https:\/\/dev.agencephdesign.ca\/contact\/\"><span style=\"font-weight: 400;\"> by clicking here.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef99d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fef99d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0526a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0526a82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ccde0\" data-id=\"b5ccde0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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class=\"post-navigation__prev--title\">Science and society: why innovative companies need to speak up<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/dev.agencephdesign.ca\/en\/publications\/visibility-kit-for-research-teams-a-turnkey-solution\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Visibility kit for research teams, a turnkey solution<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dc55c64 e-flex e-con-boxed e-con e-parent\" data-id=\"dc55c64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Quebec, many science and technology companies are developing promising innovations. However, between success in the laboratory and recognition on the market, there is often a gap: that of communication.   <\/p>\n","protected":false},"author":5,"featured_media":6888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/posts\/6889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=6889"}],"version-history":[{"count":1,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/posts\/6889\/revisions"}],"predecessor-version":[{"id":6890,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/posts\/6889\/revisions\/6890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/media\/6888"}],"wp:attachment":[{"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=6889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=6889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.agencephdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=6889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}